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Lake Havasu Yellow Pages Advertising

The key to successful advertising is to determine the best medium or combination of media to accomplish your sales and marketing objectives. This profile covers Yellow Pages alone or as part of a Yellow Pages / Radio media mix.

Advantages of
Yellow Pages Advertising

Widespread: Ninety-nine percent of U.S. adults are familiar with the Yellow Pages. (Local Search Association, 2011)

Traditional Acceptance: Having a listing in the Yellow Pages has historically been a "must" for retailers. )

Add Radio to Your Media Mix

Top-of-Mind Awareness: While your competition is content with advertising only in the Yellow Pages, you can increase your top-of-mind awareness through Radio – and greatly increase your market share. Radio can help you communicate the unique selling proposition of your business and help draw attention to your Yellow Pages ad instead of those of your competitors.

  • sources:
  • Radio Advertising Bureau
  • CRM Associates, 2011
  • CRM Associates, 2011
  • Ron Sachs Communications, 2010
  • CRM Associates, 2011